Articles on: Integrations

Customize your Klaviyo email template with variables

When creating email templates for Back in Stock alerts in the Stoq app, you can use the following variables to personalize and customize your messages:

Product Information



VariableDescription
{{event.product_title}}The title of the product for which the Back in Stock alert was created.
{{event.variant_title}}The specific variant of the product.
{{event.title_incl_variant}}The combined title of the product and its variant.
{{event.vendor}}The name of your Shopify store.
{{event.image_url}}The URL of the product image.
{{event.checkout_link}}The direct link to your Shopify store's checkout page.
{{event.product_page_link}}The link to the product page on your Shopify store.
{{event.unsubscribe_link}}The unsubscribe link for customers who wish to opt-out of future Back in Stock alerts.

Usage



To use these variables in your email templates, simply copy and paste the desired variable into your template where you want the corresponding information to appear. When the email is sent, the variables will be automatically replaced with the relevant data.

For example: If you want to display the product title in your email, you would add {{event.product_title}} to your template. When the Back in Stock alert is triggered, {{event.product_title}} will be replaced with the actual title of the product.

Best Practices



Use the variables to create a personalized and informative email for your customers.
Ensure that the email template is clear, concise, and easy to understand.
Include a prominent call-to-action (CTA) button or link that directs customers to the product page or checkout.
Provide an unsubscribe link to allow customers to manage their alert preferences.

By leveraging these variables, you can create dynamic and effective Back in Stock alert emails that keep your customers informed and engaged.

Updated on: 09/09/2024

Was this article helpful?

Share your feedback

Cancel

Thank you!