Sync customer data to Mailchimp
Stoq's integration with Mailchimp enables powerful customer engagement capabilities. By connecting these platforms, you can seamlessly sync customer data from Stoq to Mailchimp and incorporate them into your marketing campaigns.
In the Stoq app, navigate to Back in stock Alerts.
Click on Settings, and then click on the Integrations option below Settings
There, you'll see the option to Sync customers to Mailchimp. Toggle this on to activate syncing.
To complete the sync setup, you'll need the private API key from your Mailchimp account. To grab the private key, please follow these steps here.
Log in to your Mailchimp account
Click on your profile icon in the top-right corner
Select Account & Billing
Navigate to Extras → API keys
Click Create New Key
Copy the generated API key
When the integration is active, the following customer data is automatically synced to Mailchimp:
Email address (required)
Phone number (if available)
Marketing preferences (subscribed/unsubscribed status)
Custom tags for customer identification
If this is your first time setting up the integration, Stoq will automatically create a new mailing list in your Mailchimp account. The list will be configured with your shop's details including:
Company Domain
Address
City
Country
The sync process automatically:
Adds new customers to your Mailchimp list
Sets their subscription status based on marketing preferences
Note:
It's important to note that Stoq sends 'back in stock' notification alerts to your customers. Profiles can be synced to Mailchimp with this integration for other marketing activities.
Syncing only occurs when: 1. The sync feature is enabled 2. A valid Mailchimp API key is provided. 3. Customer has a valid email address
The integration respects customer marketing preferences: Customers who accept marketing are added as "subscribed" / Customers who don't accept marketing are added as "unsubscribed"
How to enable Mailchimp sync
In the Stoq app, navigate to Back in stock Alerts.
Click on Settings, and then click on the Integrations option below Settings
There, you'll see the option to Sync customers to Mailchimp. Toggle this on to activate syncing.
To complete the sync setup, you'll need the private API key from your Mailchimp account. To grab the private key, please follow these steps here.
Log in to your Mailchimp account
Click on your profile icon in the top-right corner
Select Account & Billing
Navigate to Extras → API keys
Click Create New Key
Copy the generated API key
What Gets Synced
When the integration is active, the following customer data is automatically synced to Mailchimp:
Email address (required)
Phone number (if available)
Marketing preferences (subscribed/unsubscribed status)
Custom tags for customer identification
How the Integration Works
Automatic List Creation
If this is your first time setting up the integration, Stoq will automatically create a new mailing list in your Mailchimp account. The list will be configured with your shop's details including:
Company Domain
Address
City
Country
Customer Synchronization
The sync process automatically:
Adds new customers to your Mailchimp list
Sets their subscription status based on marketing preferences
Note:
It's important to note that Stoq sends 'back in stock' notification alerts to your customers. Profiles can be synced to Mailchimp with this integration for other marketing activities.
Syncing only occurs when: 1. The sync feature is enabled 2. A valid Mailchimp API key is provided. 3. Customer has a valid email address
The integration respects customer marketing preferences: Customers who accept marketing are added as "subscribed" / Customers who don't accept marketing are added as "unsubscribed"
Updated on: 07/10/2024
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